eCommerce

Tips to use copywriting and boost your engagement

use copywriting
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Language has an utterly important impact on how customers view a brand. Over the past years, many have come to agree that copywriting plays a crucial role in assisting the success of an online store.

The truth is that you can have the best website design, the best products, and the best value propositions in the world... But none of this matters if you don't have compelling product copy.

Below, we’ll go over the best tips to use copywriting for your eCommerce store and boost the engagement of your website. More reads, more shares, more sales, let’s go for it!

Why does copywriting matter for your business?

While a scientific method to copywriting might not be for everyone, there are a few undeniable advantages to investing in the copy on your ecommerce website.

The following are some of the benefits of perfecting your wording:

  • Benefits of SEO: Great writing considers search engine optimization, strategically using keywords to boost your site's exposure on SERPs, resulting in organic traffic that can be converted.
  • More effective nurturing: Communicating the proper timed message for your audience's position in the sales funnel can be as simple as using the right words at the right time. As a result, by producing ecommerce copy with the buyer's journey in mind, you can not only capture more leads, but also ensure that your brand's site visitors are nurtured into loyal customers.
  • More conversions: Finding effective ways to describe your products and services will undoubtedly persuade more people to convert, which will have a favorable impact on your bottom line.

Great copywriting tips for your ecommerce store

It's time to get down to business now that you know the reasons to find the best language, voice, and tone for your company.

Here's how to use copywriting that converts for every aspect of your ecommerce business.

#1. Know your audience

You need to recognize who you're writing for before you can produce appealing copy.

Your company's personality (and, if necessary, comedy) will organically render your copy once you know whoever you're serving. It's also never been easier to do research.

Quora and Reddit, for example, not only expose your target market's aims and challenges, but also how they convey them to others.

Assume you're an e-tailer that specializes in men's grooming products.

Browsing a subreddit relating to your keyword is one technique to produce a copy that resonates with your prospective buyer.

#2. Write so anyone can read easily

The easier your ecommerce copywriting is to read, the more likely you are to convert.

This means your text should be written at a middle school level. No, you don't need to go back and study for copy inspiration; simply strive to utilize fewer words per sentence and fewer syllables per word.

On the chart above, the text's complexity should fall somewhere between "Very Easy" and "Standard." You can use an online tool like Grammarly to check your copywriting, and make adjustments to help improve your score.

#3. Use the power of brand storytelling

Narratives have the ability to affect us emotionally as much as entertain us (often to the point of action).

They're why businesses include stories in customer feedback and why corporations like Jack Daniels have used story-driven advertisements to sell their brand.

In product descriptions or elsewhere, compelling copy provides a picture of how the reader's life will change if they perform the desired action.

#4. Build anticipation in your words

We noticed that the more words associated with emotions like anticipation and delight are used in ecommerce copywriting, the better the conversion rate. This implies terms like "announcement," "buzz," "enjoy," "enhance," and "recommend" should be avoided. (This also explains why promotional methods such as customer discounts and free shipping have been shown to increase online sales.)

Positive language that speaks to visitor emotions can entice shoppers to begin purchasing. However, you must ensure that you are not simply shoving these phrases anywhere you can on your page.

#5. Focus on your benefits

“Sell me this pen” is now a classic sales saying.

If this has happened to you, one of two things is likely to have happened next:

You described the pen's characteristics, including what it is or does, its color, weight, and so on.

Alternatively, you could have explained the advantages of owning the pen. In particular, how it would make the owner's life better.

While it's easy to wax lyrical about a product's intricacies, the truth is that most people have no interest in what your product is or does.

Rather, they're interested in how what you're selling can assist them in closing the gap between where they are and where they want to go.

When writing product information, a good rule of thumb to follow is to tie each feature to a benefit. Like T-Fal used this copywriting to promote its non-stick frying pan.

#6. Stay under 300 words

Brevity is said to be the soul of wit, but it could also be the soul of ecommerce copywriting. Our regression analysis indicated that the number of words on your landing page has a consistent effect on ecommerce conversion rates.

It appears to approach a breaking point at 300 words, so try to make your pages as brief as possible.

​​So maybe take a peek at some of other eCommerce websites for your favorite product description and see what other ecommerce copywriting techniques you can learn.

Final words

With the tips above in mind, now you can apply copywriting to all these places of your ecommerce store

  • Product pages
  • Category pages
  • About us page
  • Homepage
  • Advertising
  • Social media posts
  • And anywhere else that you interact with customers

Remember who your target market is and what things your ecommerce store sells. Then copywriting will let you communicate easily to increase sales.

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